Executive Portfolio

About

I am interested in finding healthcare companies that need an experienced and highly skilled CEO or COO to assist and lead them through a difficult situation, provide stable leadership during a period of transition for the company, or take the company to a higher level of growth and profitability. I have a successful track record in these roles with public and private companies, in both the for-profit and non-profit sectors of the industry. My experience includes all business phases and market cycles with companies ranging from start-ups to turnaround situations. Additionally, I have experience in hands on management, consulting, and board membership. The ideal situation would be a company that could use my start-up, turnaround, mergers and acquisitions, financial management or strategic planning skills.

Throughout my career, I’ve worked with a wide variety of healthcare businesses. I built winning strategies to prosper under managed care and declining reimbursement. I brought profitability to hospitals that were near bankruptcy. I turned businesses with terrible public images into market models. Hospitals that had endured years of declining market share became market leaders. In every case, I’ve been able to build profitable and respected businesses with growing market share and the corporate culture of a winner. In addition, I’ve successfully led many business start-ups, acquisitions, mergers and consolidations.

I can assist your business through a crisis or help you take advantage of new opportunities in the market regardless of the stage of your company’s development.

• Early stage entrepreneurial start-ups
• Fast growing middle market companies
• Mature companies needing a revitalization to reach a higher level
• Companies facing major challenges

Examples of my services include:

• Evaluating and improving strategic business plans
• Developing and executing implementation plans
• Providing experienced senior management to enable early stage technological companies to attract investment capital
• Evaluating, mentoring and coaching the management team
• Guiding companies through specific events such as:

A turnaround or bankruptcy

A financing

An unexpected departure of a senior executive

An acquisition or divestiture

Merger with another organization

Additional Comments

Desired Projects or Position Titles

I’m looking for healthcare companies that need immediate management assistance and situations where my skills and experience can make a quick and dramatic improvement in the company’s operation. The healthcare business may be having management or financial problems and needs a new chief executive who can lead a turnaround effort, refocus the company’s mission or take the company to the next level. It may be a start-up technology company that needs to raise capital but must first find the management team that can attract investors. The company can be public or private. Ideally, it’s in a position under the right leadership to achieve considerable growth in its niche, by executing a focused marketing strategy, or perhaps through consolidation opportunities or mergers and acquisitions.

Desired Duties and Responsibilities

Interim, transitional or permanent Chief Executive Officer with the following responsibilities: a) Leadership; b) strategic planning; c) team building; d) financial and operational improvement; e) turnaround management; f) raising capital to implement the business plan; g) marketing; and h) growing the business.

Target Companies and Industries

Company with revenue of $1 million to $1 billion or more, public or privately held, in the healthcare industry. The business could be a hospital or hospital company, but could also be in other healthcare sectors such as biotechnology, medical devices, technology, HMO/insurance plan, or healthcare services.

Geographic Preference

Will accept interim and transitional assignments in all geographical areas. For permanent assignments, prefer Colorado, Texas, California, Arizona or the East Coast but will consider all locations for the right opportunity.

Compensation or Fee Structure

Interim and transitional assignments will be billed at either an hourly rate, weekly or monthly fixed rate or a negotiated comprehensive project fee. Will consider a combination of cash and equity compensation in some situations. For a permanent position, prefer a combination of salary, bonus and equity. Willing to discuss all attractive opportunities.

Additional Comments

Can begin interim and transitional assignments within a week, permanent positions within 30 days or less.

Short Biographical Sketch

Mr. Busby has over 25 years of experience in senior level management positions in the healthcare industry. He has been a CEO, COO, Board Member, entrepreneur and management consultant. He has managed a variety of healthcare businesses ranging from multi-hospital systems and solo-hospitals to surgery centers, home health agencies, imaging centers, rehab facilities, physician organizations and group practices. Since 1995, Mr. Busby has been CEO of Delta Healthcare Management, a company he founded to provide strategic, operational and financial performance improvement services to hospitals, physicians, health insurance plans, and other healthcare businesses. Prior to forming Delta, Mr. Busby was President of the Midwestern Division for Columbia/HCA Healthcare Corporation. He had P&L responsibility for all operations within a three-state region encompassing Colorado, Arizona and Nebraska, and total revenue exceeding $1.5 billion. He expanded Columbia’s presence in the Denver market from two hospitals to nine hospitals, growing the company’s market share from 9% to 36% in two years. He led the acquisition, merger, and consolidation of numerous hospitals, and a variety of other healthcare businesses. He was a member of Columbia’s initial management team when the company was formed in 1988. He turned Columbia’s first acquisition in Texas into a vertically integrated healthcare system that served as the cornerstone to build Columbia into a national company. Over a seven-year period he played a key role in helping Columbia grow from a start-up company with two hospitals to an $18 billion public company with 325 hospitals.

From 1984 to 1988, Mr. Busby was CEO of Saline Memorial Hospital in Benton, Arkansas. He was recruited to take over this public hospital after its former management team was indicted and convicted for a number of crimes including theft, narcotics, forgery and bribery. In four years, Mr. Busby restored respectability to this scandal-ridden hospital, while improving its financial performance from a money losing facility to the most profitable public hospital in the state. From 1978 to 1984, he served as Chief Operating Officer of Mary Immaculate Hospital in Newport News, Virginia. He led this Catholic hospital from the brink of bankruptcy to financial stability over a six-year period. By relocating the facility from a decaying inner-city area to a growing suburban location, he was able to expand the hospital’s programs and facilities, improve quality of care and increase market share.

Mr. Busby is skilled at building market share and producing profitable operations in both public and private companies. He has a track record of success in start-up operations, new business development, financial management, mergers and acquisitions, strategic planning, and turnaround situations. .Mr. Busby received his Master of Healthcare Administration degree from Baylor University and a Bachelor of Science in Biology from Arkansas State University.

Additional Comments

To see one of the tools I developed to provide hospital Governing Boards and management teams a quick assessment of the overall health of their organization, see Work Sample 1 below.

Résumé in Word format

Work Sample 1

What is your definition of success?

From a career view, I consider myself successful when I have produced a properous and growing business enterprise, with a dedicated and happy workforce, that provides a product or service that is valued by its customers. From a personal standpoint, I will be successful if I have made a positive contribution to my family, friends and community.

Are you a team player or individual contributor?

I am both a team player and an individual contributor. The circumstances of specific business situations generally dictate which role is most needed and I have successfully fulfilled each role on numerous occasions.

Describe your management style

I would characterize my management style as participative and collaborative. I invite and encourage the open exchange of opinions on issues of importance to the company. I stress open and frequent communication throughout the organization. I am very results oriented and stress a proactive approach to achieving success. Thus, I advocate a long-range strategic plan for the organization that has been developed with consensus of the board, physicians and management team, and that is consistent with meeting the needs of the community we serve. This plan serves as the basis for the development of annual management plans and operating and capital budgets. The plan also serves as a tool to measure the performance of the management team in an objective manner.

My management style will create a business that is operationally strong, market driven and people centered. First, my management style emphasizes strong operations. From an operating standpoint, the business must provide high quality service that is affordable, while generating sufficient profit to ensure continued growth of the company and access to capital. Second, my management style is market driven. To be successful the company must identify the needs of the market, respond to those needs and constantly measure the results and make adjustments as appropriate. Finally, my management style is people centered. Health care is a people driven business. The company’s employees are its greatest asset and must be treated as such. An important part of management’s job is to provide a workplace that offers a positive and rewarding atmosphere for its people.

What are your (3) biggest strengths? Give examples

Professionally, I have an in-depth knowledge of the healthcare industry gained from 25 years of hands-on management experience. This experience has given me a visionary ability to observe the industry and identify future trends and challenges on the horizon. I have been successful in the management of non-profit hospitals, public hospitals and for-profit hospitals, as well as many other related healthcare businesses. I have been a hospital CEO under a management contract, and have been responsible for the management of 12 separate hospitals as a Division President for HCA. I am entrepreneurial and have developed my own healthcare management company from scratch. As CEO of this company, I have developed considerable knowledge and expertise in managed care operations, HMOs, physician practices, IPAs, MSOs and PHOs, to complement my knowledge of hospital management.

From a personal standpoint, I am a diplomatic and tactful manager. I am an optimistic and friendly person with a good sense of humor. I am a good communicator and place a lot of importance on this aspect of management. I am an adept coach and teacher and devote a lot of effort in developing my management team. I am also very strong on the development of hospital board members. In previous hospitals, I developed extensive board member orientation and educational programs in order to provide the board members with the knowledge they needed to fulfill their decision-making responsibilities. In addition to annual orientation and education, I held an educational session prior to every board meeting. Subjects were chosen to focus on pertinent matters coming before the board.

I enjoy my work and approach it with enthusiasm and full commitment. I also believe that I have a responsibility to participate actively in community activities. I have previously served on the boards and in leadership roles with such community organizations as the Chamber of Commerce, Boy Scouts, United Way, Arthritis Foundation, and various community arts organizations, just to name a few.



Lonnie Busby